Lettering is the art of "drawing” letters or words, highlighting their imperfections and free style.
This technique, which has been in use for several decades, is currently enjoying wide popularity thanks to its many talented exponents worldwide, including Tobias Hall, Craig Black, Martina Flor, Ivan Castro, Betrayer Family, Tobias Saul, Sergio Jiménez and others. We can find Lettering decorating the interiors of bars and restaurants, the windows displays of top stores, advertising campaigns etc.
The book is divided into two parts; in the first half each artist has selected examples of their work and discussed their influences and early career, while in the second half each of them provides a new piece of work, talking us through the creative and production process, step by step, from the initial idea and sketch, explaining how the dimensions were worked out and the letters combined to ultimately form a harmonious message.
This is a complete book for all lovers of the art, and those who want to take a glance at the wonderful world of Lettering.